Get Found on Google — Without Becoming Your Own Marketing Department.
Discover whether your business qualifies for Google Local Services Ads, follow our step-by-step setup guide, and learn how to turn more advertising leads into paying customers.
What Are Google Local Services Ads?
Google Local Services Ads (LSA) help eligible businesses reach local customers searching for their services. Eligibility, verification, ranking, and cost vary by industry and location.
Prominent Visibility
Appear at the top of eligible Google searches for local services.
Pay for Qualifying Leads
Pay for qualifying leads rather than ordinary advertising clicks.
Business Info Displayed
Business information, reviews, and contact options shown in ads.
Active Intent
Reach customers actively looking for the services you offer.
LSA vs. Google Search Ads vs. Google Business Profile
| Feature | Local Services Ads | Google Search Ads | Business Profile |
|---|---|---|---|
| Payment model | Pay per qualifying lead | Pay per click | Free listing |
| Screening | Background & license checks | Not required | Verification only |
| Eligibility | Limited industries & areas | Broad | Most businesses |
Hydra Business Suite is an independent service provider and is not affiliated with or endorsed by Google.
Budget & Lead Calculator
Model the budget, the phone call, and the profit. Choose how you want to plan — by monthly ad budget or by a booked-job target.
Revenue feeds your ego. Profits feed your family.
These are illustrative starting assumptions, not industry benchmarks or Hydra Business Suite prices. Adjust them to match your business.
Modeled monthly ad budget
$1,500
Legacy weekly ≈ $345
Charged leads
25
20 contacted · 15 qualified
Expected booked jobs
6
at 40% booking rate
Projected revenue
$9,000
6 × $1,500
Gross profit before ads
$4,050
45% margin
Contribution after ads & fees
$2,550
First month after setup: $2,550
Lead funnel
Cost per booked job
$250
Break-even jobs (rounded up)
3
Break-even booking rate: 14.8% — the booking rate needed to cover ad spend and monthly fees.
CPL sensitivity scenario
A scenario, not a forecast — shows booked jobs at 25% below and above your CPL, holding budget constant.
Contact-rate improvement
If you improved contact rate by up to 10 percentage points (to 90%, capped at 100%), projected booked jobs could rise to 7 and revenue to $10,125.
Estimates assume budget delivery and completed, paid jobs. They exclude fixed overhead, taxes, cancellations, refunds, credits, repeat revenue, and capacity limits. Contribution is not net business profit.
Is Your Industry Eligible for Google Local Services Ads?
Google supports many service categories, but availability depends on the business type and location. Search below to explore published categories and verify eligibility.
Industry information last reviewed: October 17, 2026. This directory is an informational reference compiled from Google's published documentation — not a live eligibility API. Final eligibility is always determined by Google.
Showing 24 of 203 categories
Appliance repair services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Bathroom remodeling
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Carpenters
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Carpet cleaning services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Countertop services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Electricians
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Fencing services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Flooring services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Foundations services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Garage door services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
General contractor
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Handyman
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Home inspector
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Home insulation
Home Services & Property
Listed for California and Florida only. Availability in other states is not confirmed.
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Home security
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Home theater
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
House cleaning services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
HVAC (heating or air conditioning)
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Junk removal services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Kitchen remodeling
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Landscaping services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Lawn care services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Locksmiths
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Moving services
Home Services & Property
The business may need licenses, insurance, background checks, identity verification, and a verified Google Business Profile.
Your Step-by-Step Guide to Getting Started With Google Local Services Ads
Follow all ten steps to launch with confidence. Your progress is saved in this browser.
Interactive Launch Checklist
Seven phases, 21 tasks. Work through each, check off what's done, and keep a clean record for your launch.
0 of 21 tasks complete
Add your business name →
Match the client to the exact Google service category and the city/state they actually serve. Do not assume a related service is eligible.
Select the job types the business can profitably deliver, and only the areas it can genuinely serve. Overextending wastes budget on leads it cannot fulfill.
Google is transitioning eligible U.S. businesses to Performance Max with pay-per-lead goals; some accounts still use the legacy Local Services portal. Identify which flow Google offers this account before proceeding.
Business & notes
Progress is stored in this browser only. It is not submitted to Hydra or Google and can be lost if browser data is cleared.
Completing this checklist does not mean Google has approved your business.
Turn This Information Into a Growth Plan
Combine the industry eligibility reference, readiness checklist, and revenue calculator into a professional, Hydra-branded PDF report you can keep or share with your team.
Report Inputs
Report Contents
- 1Cover — Business, date, Hydra branding
- 2Industry Eligibility — selected category & restrictions
- 3Business Readiness — completed & missing items
- 4Revenue Opportunity — assumptions & estimates
- 5Implementation Roadmap — responsibilities & next actions
- 6About Hydra — capabilities & contact
You Run the Business. Hydra Helps Build the Systems That Support Its Growth.
You know your business better than anyone. But setting up advertising accounts, CRM systems, automations, AI employees, and follow-up campaigns can become a full-time job. That's where Hydra Business Suite comes in.
What Hydra Business Suite Handles
- Assists with LSA setup
- Coordinates technical implementation
- Configures the CRM
- Builds approved lead workflows
- Implements missed-call follow-up
- Configures AI tools where appropriate
- Connects scheduling and sales pipelines
- Provides onboarding and support
Hydra complements Local Services Ads but does not replace Google's advertising platform. We do not promise direct integration with every LSA feature — confirmed capabilities are distinguished from optional integrations requiring verification.
Get Found
Google visibility and local search support.
Get Clients
Lead capture, response, and booking.
Get Them Coming Back
Follow-up and retention automation.
AI Employees
Voice and conversational assistance.
Reputation Management
Review requests and monitoring.
One Connected System
CRM, scheduling, pipelines, and automation.
No Coach Required
You don't need a business coach to use this resource. Work through the directory, setup guide, checklist, and calculator on your own — or let Hydra handle the implementation for you.
Google advertising charges are separate from Hydra service fees.
Talk to HydraTwo Ways to Get Started
Option A — Do It Yourself
Free LSA Setup Resources
- Industry eligibility directory
- Step-by-step setup guide
- Business readiness checklist
- Revenue opportunity calculator
- Personalized growth plan
Option B — Have Hydra Help
Professional Setup and Lead Management Assistance
- LSA setup guidance
- Verification coordination
- CRM configuration
- Lead-response workflows
- Optional AI tools
- Follow-up automation
- Scheduling and reporting
- Ongoing platform support
Frequently Asked Questions
Ready to Get Found, Get Clients, and Get Them Coming Back?
Request implementation assistance. We'll follow up to discuss your business and how Hydra can help.
Official Google Reference Sources
Hydra Business Suite is an independent service provider and is not affiliated with or endorsed by Google. This directory is an informational reference compiled from Google's published documentation and does not update automatically. Final eligibility is always determined by Google.